Chris just posted this 6 minute video and I think it worth watching twice, the points I really liked were just after 4 minutes in. Chris does a great job in explaining the value that Twitter has for businesses. I hear from so many people that they don’t have time for social and I understand where they’re coming from since I have the same 24 hours a day as they do. This is a task that might have to be delegated to a responsible team member or sub-contracted, but not ignored.
You can follow Chris on Twitter – @ChrisPirillo